Casino loyalty programmes give back a small part of what you stake, as points, cashback, free spins or "VIP" perks. They are worth having if you play anyway, but the value is usually a fraction of the house edge you pay, and the programmes are designed to keep you playing. In Great Britain, the high-value end of them has been regulated since 2020 because of the harm it caused.
What loyalty is worth
| Example | Staked | Average loss at 96% RTP | Reward | Net average cost |
|---|---|---|---|---|
| 0.2% back in points | €5,000 | €200 | €10 | €190 |
| 10% cashback on net losses | €5,000 | €200 | €20 | €180 |
Rewards reduce what you lose; they don't turn it into a profit. Check whether cashback is paid as cash or as bonus money with wagering, which is worth much less; our bonus guide explains wagering.
VIP schemes and the UK rules
From 31 October 2020, casinos licensed by the UK Gambling Commission must check that a customer's spending is affordable and sustainable, and look for signs of harm, before making them a VIP, then keep checking. Each scheme needs a named senior executive accountable for it. The Commission acted after finding misconduct in VIP schemes; a House of Lords committee had reported that 2% of customers counted as VIPs but made 83% of deposits, based on data from nine operators.
What to watch
- Points that expire, or reward levels that drop unless you keep staking.
- "Personal managers" who contact you with offers when you stop playing.
- Rewards in bonus money with wagering attached.
- If loyalty perks are a reason to keep playing, set limits; our guide to playing safely shows how.
Loyalty programmes: FAQ
Are casino loyalty programmes worth it?
Only as a small discount on play you would do anyway. The reward is usually a fraction of the house edge.
What changed for VIP schemes in the UK?
Since 31 October 2020, licensed operators must check affordability and signs of harm before making someone a VIP, and keep checking.
Is cashback real money?
Sometimes. If it is paid as bonus money, wagering requirements apply and it is worth less.
Sources
- Gambling Commission: new rules on VIP customers (from 31 October 2020)
- Paul Hastings: tighter controls on VIP schemes (2% of customers, 83% of deposits)
- Reward examples: our own calculations
Checked 29 October 2026.
